Bass Economics, Inc. is a 5-person company that provides the following services via consulting engagements:

• forecasting technology and new product sales,
• technology product market analysis and
• expert witness services as well as litigation-related consulting.

Bass Economics, Inc. was founded in 2000 by Portia Isaacson Bass and Frank M. Bass.

Professor Frank Bass (1926 - 2006) was a pioneer in marketing science.  His Bass Model of new product diffusion and its derivatives are the most widely referenced and applied mathematical models for forecasting sales of new products and services.  The Bass Models are also used to determine optimal product/service pricing and to analyze marketing-mix effects.

Principal consultant Portia Bass is a pioneer technology and market analyst in the computer, telecom and semiconductor industries. Her particular expertise includes mobile computing and telecom (laptop computers, tablet PCs, netbooks, battery, DSP), personal computer markets, PC components and peripherals (microprocessor, DRAM, GPU, DVD drives, laser printers).

With physics B.S., computer-architecture Ph.D., marketing-science scholarly publications and current hands-on data analytics and market forecasting skills, Dr. Bass is particularly qualified to assist companies in market analysis of complex technology markets.

Her clients have included hundreds of companies, for example, ATT, Hewlett-Packard, Intel, Texas Instruments, Matshushita and Sony.

Dr. Bass’ market and technology forecasts of emerging high-tech products and services have been used by thousands of high-tech companies since 1980 when she founded Future Computing, Inc. Future Computing was the leading publisher of personal-computer industry business information when it was acquired by McGraw-Hill in 1984.

For more detailed information see Portia Isaacson Bass’ curriculum vitae.